Globalisation, Sustainability & the Media

(Video...Media as a propaganda device.)

Aims of Globalization:

//Socialist:
Desirable for collectivity ...share wealth and distribute between.

//Capitalist:
Desirable because it increases the amount of markets you can tap into and make money out of.
Restrictions on trade.

Westernisation of all cultures
We are theoretically unified
Not so much a shared culture these days ...globalisation
"McDonaldization" describes the wide range sociocultural process American socio-capitalist businesses dominate the rest of the world.
America is the dominant force upon the world at the moment.
Marshall McLuhan ...writes about how the media will change the world. New technologies extend our own senses and us a s individuals (tv allows you to see further)

GLOBAL VILLAGE: (before internet) in new communications world, it would shrink and become an integrated community where everyone knew each other ..heightened human awareness. This would make us more responsible for our actions.

Communications in the world has increased ....this has desensitized to the pain of others (footage of twin towers attach, army troops fighting)

The internet...

Centripetal forces: bringing world together in uniform global society.

Centrifugal forces: tearing the world apart with tribal wars.

CULTURAL IMPERIALISM...
Perialism creating dominance ...making everybody think in the same way
Culture present that everybody in the world is expected to live up to

Mass media is the vehicle for cultural imperialism. The global village is a simulation culture, it is not a real one.

The 'Free Market': every media operates under one hub
One company can control many channels and magazines
They control the gender of all the material they own
One voice that gets spread globally.
This reflects the American capitalist system ...powerful vehicle.
The way it is spread is unequal too ...target north America first (for reason of money making)
2. Western Europe, Japax 3.Developing economies, 4.Rest of the world

SCHILLER: this emerging power can be thought of as new emerging societies. Local cultures are destroyed in order for the new cultures to be formed.

Big Brother is an example of this ...it is desirable to be on television and become as celebrity. BB is spread through different medias across the world. Not authentic African culture it is just American culture imposed upon Africa.
The effect of this is cultural assimilation.
LATEST: skin whitening cream! They want to be fair like white colonizers.
Functions like giant system of propaganda.

The News is far from anything but factual ...it is incredibly biased.
Chomsky & Herman (1998) Propaganda Model- 5 basic filters

//Ownership (who controls them)
//Funding (how get money)
//Sourcing (how get their info)
//Flak
//Anti Communist Ideology

...stories have an agenda beneath them.

//Ownership

Rupert Murdoch....

Can influence who runs the country.

/The Sun on Sunday
/The Sun
/The Sunday Times..... (ownership list of news information goes on)

New stories are only as good as the events you are allowed to record.
Have to ask delicate/non-offensive questions to Barak O'B
Cannot see what goes on in Number 10

Most media organisations are funded by advertising (except BBC)
If they upset people who advertise with them ...they will be dropped

Business pressure groups effect the content of what they are going to say.
(US-based Global Climate Coalition GCC) -pressure any media that propose plant is dying etc.
Information spread to protect the interest of corporate capitalists.
Media is used as a form of propaganda.

Anti-Ideas ...news used to oppose ideologies that legitimises our ideologies.

Environmentalism ...in order to be able to save the planet, need to overthrow the current gov structure.