Visit to Appe Store Leicester

History of Apple logo

Apple Social Networking

General Brand Marketing

http://www.brandingstrategyinsider.com/2008/12/building-a-brand-community.html

http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677

Apple Brand Strategy

http://www.marketingminds.com.au/branding/apple_branding_strategy.html

http://www.bbc.co.uk/news/business-13416598 

http://www.designcouncil.org.uk/resources-and-events/business-and-public-sector/guides/the-power-of-branding/why-you-need-a-brand/

Apple Advertising

link to website

Branding

The Fundamentals of Branding

http://books.google.co.uk/books?id=oL300lanTTQC&printsec=frontcover&dq=the+fundamentals+of+branding&hl=en&sa=X&ei=vsHyT5KHFKi_0QWAqdyvCQ&ved=0CDsQ6AEwAQ#v=onepage&q=the%20fundamentals%20of%20branding&f=false

Corporate Identity

http://books.google.co.uk/books?id=DA0PAQAAMAAJ&q=corporate+identity&dq=corporate+identity&hl=en&sa=X&ei=_8LyT-2IM6HL0QWupvyvCQ&ved=0CEIQ6AEwAQ


the business of branding

http://books.google.co.uk/books?id=NtzRROlFQxgC&dq=the+business+of+brands&hl=en&sa=X&ei=K8fyT9-oEMbL0QWZqoSwCQ&ved=0CDcQ6AEwAA

what is branding

http://books.google.co.uk/books?id=dS9FK9mD5UUC&printsec=frontcover&dq=what+is+branding&hl=en&sa=X&ei=csfyT_bnN5SN0wWi--WvCQ&ved=0CDsQ6AEwAA#v=onepage&q=what%20is%20branding&f=false

teach yourself marx

http://books.google.co.uk/books?id=EA1LGgAACAAJ&dq=teach+yourself+marx&hl=en&sa=X&ei=L9TyT8msBqGs0QW4nq2wCQ&ved=0CDUQ6AEwAA

the total package

http://books.google.co.uk/books?id=xm2cPwAACAAJ&dq=the+total+package&hl=en&sa=X&ei=chPzT7CRF4LS0QXJ2-CvCQ&ved=0CDcQ6AEwAA

Marx theory of economic crisis

http://www.youtube.com/watch?v=-e8rt8RGjCM

Marxism explained