Friday, 22 June 2012
Thursday, 21 June 2012
Apple Retail stores
An insight into how Apple stores have evolved and adapted to meet the needs of the consumer.
Saturday, 2 June 2012
Dissertation Proposal
//Dissertation Topic
Panopticism/Branding/Consumerism
//Issues/Questions to be addressed
Assess the panoptic measures 'Apple' uses in order to meet the needs of the consumer and remain a superbrand.
Branding theory: What does a brand needs to be successful? How is 'Apple' branded? How does 'Apple' maintain it's brand status?
Consumerism: What are consumer needs? Why do consumers buy? How does 'Apple' meet these consumer needs?
Panopticism: What are the panoptic measures 'Apple' takes?
(publicity/use of products/advertising/store layout/store location/store window display)
//Method/Approach
Branding theory: Marxist, Marx
Consumerism: Consumer Culture, Baudrillard
Panopticism: Foucault
//Primary Source Information
Description: Interview Eight Inc, Apple retail store designer
Location: http://www.eightinc.com
Description: Apple store visit
Location: Leicester
Description: Images of Apple products
Location: Apple Store
//Books/Articles/Resources already located (minimum 6)
1 . Shipside, S. 2006. Karl Marx's Das Kapital: A modern-day interpretation of a true classic (Infinite Success Series). Infinite Ideas.
2. Foucault, M. 1995. Discipline & Punish: The Birth of the Prison. 2nd Edition Edition. Vintage.
3. Shields, R. 1992. Lifestyle Shopping: The Subject of Consumption (International Library of Sociology). Routledge.
4. Blythe, J. 1997. The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series). Edition. Prentice Hall PTR.
5. Lyon, D. 1994. The Electronic Eye: The Rise of the Surveillance Society (Minneapolis: University of Minnesota Press): 57-80
6. http://www.eightinc.com
//Relevance to main area of study
Branding design
Graphic design within retail
Panopticism/Branding/Consumerism
//Issues/Questions to be addressed
Assess the panoptic measures 'Apple' uses in order to meet the needs of the consumer and remain a superbrand.
Branding theory: What does a brand needs to be successful? How is 'Apple' branded? How does 'Apple' maintain it's brand status?
Consumerism: What are consumer needs? Why do consumers buy? How does 'Apple' meet these consumer needs?
Panopticism: What are the panoptic measures 'Apple' takes?
(publicity/use of products/advertising/store layout/store location/store window display)
//Method/Approach
Branding theory: Marxist, Marx
Consumerism: Consumer Culture, Baudrillard
Panopticism: Foucault
//Primary Source Information
Description: Interview Eight Inc, Apple retail store designer
Location: http://www.eightinc.com
Description: Apple store visit
Location: Leicester
Description: Images of Apple products
Location: Apple Store
//Books/Articles/Resources already located (minimum 6)
1 . Shipside, S. 2006. Karl Marx's Das Kapital: A modern-day interpretation of a true classic (Infinite Success Series). Infinite Ideas.
2. Foucault, M. 1995. Discipline & Punish: The Birth of the Prison. 2nd Edition Edition. Vintage.
3. Shields, R. 1992. Lifestyle Shopping: The Subject of Consumption (International Library of Sociology). Routledge.
4. Blythe, J. 1997. The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series). Edition. Prentice Hall PTR.
5. Lyon, D. 1994. The Electronic Eye: The Rise of the Surveillance Society (Minneapolis: University of Minnesota Press): 57-80
6. http://www.eightinc.com
//Relevance to main area of study
Branding design
Graphic design within retail
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